Persuading the Masses to Participate in a Rally: A Study of Media Photographs

By Michael B. Friedman.

Published by Journal of Communication and Media Studies

Format Price
Article: Print $US10.00
Published Online: September 1, 2016 $US5.00

A recent study indicated that media bias could be found when the theory of social proof is applied to photographic coverage of a social movement. This study sought to understand if individuals would act on the biased media photographs and take part in the social movement. Results showed no statistical support. However, results revealed that respondents found the elements of social proof highly memorable when extended through the biased media photographs. Practical implications for issue advocates and public relations practitioners are discussed.

Keywords: Social Proof, Media Photographs, Public Relations

The Journal of Communication and Media Studies, Volume 1, Issue 4, December, 2016, pp.1-9. Article: Print (Spiral Bound). Published Online: September 1, 2016 (Article: Electronic (PDF File; 616.350KB)).

Dr. Michael B. Friedman

Assistant Professor, Department of Communication, University of Tennessee at Chattanooga, Chattanooga, Tennessee, USA